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Good Housekeeping Recommends PriceRunner
Comparison Shopping Engine Cited as a Way to Save Money Every Day
WESTLAKE VILLAGE, Calif. – June 5, 2006 – ValueClick, Inc. (Nasdaq: VCLK) today announced that PriceRunner, its award-winning price comparison shopping engine, has been recommended by Good Housekeeping as an online comparison shopping site that allows consumers to find the best deal on products before they buy them. PriceRunner was featured in the May segment of Good Housekeeping Reports Syndicated Television News, "Ways to Save Money Every Day," and on the Web site www.goodhousekeeping.com, which emphasized PriceRunner's commitment to providing a comprehensive listing of both online and offline prices directly from retailers. According to Richard Eisenberg, special projects director for Good Housekeeping, "There are many Web sites for comparison shopping, but one we recommend is PriceRunner.com. The site has a network of scouts who visit local stores every week and collect the prices on nearly 5,000 items – so you'll know where to find the best deal before you leave the house." In the recent eMarketer report, Women Online in the US: a Growing Majority, women are noted as the primary shoppers for many homes, influencing more than three-quarters of household expenditures and comprise the majority of visitors at leading online retail stores. Good Housekeeping is dedicated to guiding these influential, value-driven women to Web sites that provide useful and trustworthy information, are easy to navigate, and have clearly defined security and privacy policies. PriceRunner supports this model by helping, protecting, and informing consumers who use its comparison shopping engine by disclosing merchant contact information and return policies, including all costs associated with a purchase (price, shipping costs and taxes), ensuring that all credit card transactions are conducted through a secured server program, and providing an extensive library of expert- and consumer-written reviews. "Good Housekeeping is well-known for its rigorous standards for consumer protection and quality assurance," said Martin Andersen, general manager of PriceRunner. "It is an honor to receive this recommendation. It underscores the commitment that PriceRunner has made to place the consumer first. We are dedicated to helping and encouraging people to consume more wisely."
About Good Housekeeping
Good Housekeeping, founded in 1885, reaches 25 million readers every month. The Good Housekeeping Institute, founded in 1900, is the consumer product testing facility that evaluates products appearing in the magazine's articles and advertisements. The Good Housekeeping Seal, established in 1909, is a highly recognized statement of the magazine's renowned Consumers' Policy. The Good Housekeeping Consumers' Policy, published in every issue of the magazine, states that if a product bearing the Seal proves to be defective within two years of purchase, Good Housekeeping will replace the product or refund the purchase price. Thousands of products are covered by the Good Housekeeping Seal. In addition, Good Housekeeping Reports, a syndicated news service, reaches 72% of American television households and generates a dozen new 90-second consumer news reports every month.
Good Housekeeping is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), and one of the world’s largest publishers of monthly magazines, with a total of 20 U.S. titles and 145 international editions. In addition to its U.S. flagship, Good Housekeeping publishes 15 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
About PriceRunner
PriceRunner is an internationally acclaimed comparison shopping engine that provides consumers with easy access to comprehensive buying information on a wide variety of products. PriceRunner aggregates product details, user and expert product reviews, retailer ratings, as well as the best available prices in one convenient location. PriceRunner distinguishes itself from other comparison shopping engines by including prices from both online and offline retailers providing consumers with the broadest price comparisons and always lists the lowest price first. PriceRunner’s goal is to provide consumers with the ability to make an informed and confident buying decision. PriceRunner is a ValueClick, Inc. company.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick's performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, Hi-Speed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT: ValueClick, Inc.
Gary J. Fuges, 818-575-4677
SOURCE: ValueClick, Inc.
